Secure Access, 24/7... PRODUCT: C4 Security Portal SECTOR: Budget Gyms CLIENT: Pure Gym LOCATION: UK Nationwide Background Since opening its first gym in 2009, Pure Gym has rapidly grown into the UK’s leading gym operator by using a simple low cost scalable business model. In doing so, Pure Gym has been able to achieve a significant cost advantage which supports a low cost membership offering and has attracted more than 820,000 members at over 170 sites – making it the UK’s largest gym operator. As part of its growth plan, Pure Gym has closely examined its development strategy with a specific focus on driving efficiencies, keeping operating costs to a minimum whilst maintaining the highest quality and safety standards. This approach has led to the provision of 2

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