The Client Bath Spa University seeks to be a leading university in creativity, culture and enterprise; they transform student’s lives through inspirational teaching and research. The university specialises in art and design, education and liberal arts and is currently growing its focus on enterprise. The Challenge With the changes to the university admissions system in the UK meaning greater competition, Bath Spa University was looking to expand their programme of alternative income generation, by encouraging the creation and commercialisation of university owned IP. The university was also keen to cement its place as a leading player in the regional innovation ecosystem, to improve its reputation with both students and business. The Solution We

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