Schwartz journey to real-time seasonal targeting with Starcom Mediavest Group
Schwartz journey to real-time seasonal targeting with Starcom Mediavest Group
2 Pagesmediamath.com ©2016 MediaMath, Inc. Schwartz journey to real--time seasonal targeting with Starcom MediavestGroup As one of the world’s largest producers of herbs, spices, seasonings and flavourings, Schwartz has a range of products across its various lines which are tied to particular seasonal trends and occasions. In the summer of 2015, the company was keen to promote Grill Mates, a selection of products associated with the summer season, especially BBQs. With the British weather becoming increasingly unpredictable, Schwartz were keen to develop a
