Case Study

Schleich

Schleich

Schleich Web: schleich-s.com Sector: Consumer & Leisure Geography: Germany About Schleich Founded in 1935, the heritage Schleich brand enjoys a high level of awareness and an excellent reputation with parents and retailers. It is one of Germany’s biggest toy manufacturers and a leading international supplier of traditional figurines and realistic ‘play world’ concepts, which allow children to create their own unique toy landscapes. Today Schleich’s famous figurines are sold in more than 50 countries. Originally family-owned, the company was acquired by Hg in December 2006. Why did we invest in Schleich? Schleich’s figurines are attractive to retailers, given their low seasonality, high sales and attractive margins. The company benefits from a wide product range, brand reputat

Join for free to read