BUSINESS CHALLENGE The Patagonian toothfish (dissostichus eleginoides), is a deep-water species caught in southern ocean waters near and around Antarctica. During the 1990s, its firm and delicious white meat won over consumers, especially in the US. For fishermen, it became a highly prized catch for its cash value and was branded as “white gold”. This combined with a decline in worldwide stocks, the remoteness of fishing grounds and lack of

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