Challenge Laying Strong Foundation for Multichannel Engagement While Saraiva was one of the first companies to develop an online presence in 1998, its legacy systems were holding it back from executing on its multichannel vision. “Our systems didn’t reflect the innovations we were bringing to market,” said Lucas Correia dos Santos. “We have a very strong technical IT team and we wanted to control our ability to take advantage of innovations and the speed at which we adapted them to our business.” With eCommerce representing 30% of the company’s retail business, Saraiva looked for a platform that could: • Adapt to the complex promotions dynamic of the Brazilian market • Effectively handle its robust product and customer data • Scale to support high throughput ratios and transaction vo

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