1 Santander Group Case Study • ©2018 Hortonworks • hortonworks.com Santander Group is a leading retail and commercial bank founded and based in Spain. Ranked as the 1st bank in the euro zone by market capitalization, the organization runs a variety of diversified businesses around the world, with a clear focus on digital transformation. With an array of new digital solutions, Santander Group is setting the benchmark for technology innovation for the best customer experience. The banking industry has recently undergone a wave of disruption, with the emergence of new technologies, banks and players creating an environment for innovation and change. As services are gradually transitioning to digital platforms, for the fastest and most accurate decision-making, the indust

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