Case Study
Sanders Group attracts a new customer base with Canon flatbed UV printers
What began as a company dealing solely in the import and sales of magnetic substrates in 1985 – selling to printers, designers and advertising companies – was soon to become a leading global player in the manufacture and distribution of flexible magnetic materials to large retail chains and the sign supply market. A takeover in 1998 by Marco de Wert, now Managing Director, coupled with a radical transformation of the business model in 20