San Diego Padres The Challenge Since their inaugural season in 1969, the San Diego Padres have been a landmark of the sports landscape in San Diego. In 2004, the Padres moved into their new downtown home, PETCO Park, with the goal of creating the world’s best ballpark in America’s finest city. Specifically, the organization wanted to achieve something that had never been done before—to create buy-in at every level of the Padres organization and its contracted service partners, which included security, parking, and sports services. This meant developing agreement on the guest services vision and values, tying feedback reward-and-recognition strategies to the vision, and designing a world- class training system that would inspire the passion and develop the structure needed for model

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