Case Study Samsonite delivers a stellar digital experience with PayPal Pay in 4 1 Worldwide travel spending has increased dramatically over the last 20 years, from $1.9 billion in 2000 to a sky-high $4.7 billion in 2019. 2 Given that millennials and Gen Z are putting greater focus on having experiences versus owning material possessions, 3 Samsonite knows that travel spending – and, likely, spending on travel products – will continue to reach new heights. Founded in 1910, the company has long understood the value of keeping up with consumer behavior. Staying on top of current travel trends is a must when delivering fashionable yet functional luggage and travel products. For Samsonite, understanding consumer preferences, needs, and expectations has another purpose as well: to

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