The 2014 FIFA World Cup™ was the ? rst major event to be given extensive 4K coverage thanks to Sony’s partnership with FIFA, which promised to deliver “a whole new viewing dimension and…the dawning of a new era in the broadcasting of sport.” Reaction from everyone who has seen the results seems unanimous – 4K is brilliant for sports coverage and the World Cup viewed in 4K was indeed a whole new experience. SAM played a key role in deli

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