Case study: Sainsbury’ s Met Office FitzRoy Road, Exeter Devon, EX1 3PB United Kingdom Tel: 0870 900 0100 Fax: 0870 900 5050 consulting@metoffice.gov.uk www.metoffice.gov.uk Produced by the Met Office. © Crown copyright 2013 13/0319 Met Office and the Met Office logo are registered trademarks Challenge Weather is one of the main driving forces behind consumer purchasing behaviour, affecting what people buy, when, where and how much. This ca

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