Sagora Senior Living enjoys ‘eye- opening value’ from CallRail CPL reporting When Bret Forster joined the Sagora Senior Living marketing team last summer, one of his first priorities was, well, exactly what you’d expect from a new digital marketing manager: He wanted to know which campaigns and keywords were driving conversions, and which ones weren’t. Sagora operates more than 30 retirement communities in Alabama, California, Florida, Oklahoma, and their home state of Texas. Their communities span the full spectrum of retirement living, accommodating both independent and assisted living residents as well as seniors in need of memory care. As Forster sought to better understand the company’s marketing performance, he started with the lead capture endpoints: How were prospective residents c

Join for free to read