Case Study

SAFE Credit Union Receives a Positive Response to its Beacon Pilot

SAFE Credit Union Receives a Positive Response to its Beacon Pilot

Pages 2 Pages

Purpose SAFE Credit Union is always interested in trying new technology that improves their members’ experiences with SAFE products and services. Combining beacon technology with real-time surveys, SAFE wanted to learn if customers would be receptive to being asked by their financial institution to opt into location services on their mobile device. SAFE’s short term goal was to see the opt-in rate for beacon services and how members inter

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