SaasuSaasu is a cloud accounting solution, a SaaS (Soft- ware as a Service) product. Saasu is a pioneer in cloud accounting, with a history that extends further than many of its peers. The company was formed in 2000 and the first version released in 2002. We had the opportunity to talk to Saasu’s Chief Market- ing Officer, Rhys Taylor, who shared with us his in - sights around data driven marketing and building a culture where data and intuition can work together.What is Saasu and what is your role in the organization? Saasu is a global accounting platform. We connect to banks, e-commerce platforms, point of sale systems and productivity tools to provide a complete overview of business activity. Our online product is used by customers in 50 countries around the world. We build

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