Case Study

S. Clyde Weaver

S. Clyde Weaver

S. Clyde Weaver S. Clyde Weaver: Going to Market with TRAVERSE In 1920 S. Clyde and Emma Weaver decided to “take the little they had and go to market." They started a business out of their home in East Petersburg, PA and peddled fresh meat to Lancaster City’s Northern Market. They added bacon, dried beef, bologna and cheeses to their business and expanded it over the next 30 years. Today, in its 3rd generation, S. Clyde Weaver is currently owned by Daniel Neff and employs 200-250 people. The store has come a long way since S. Clyde and Emma peddled their meat in Lancaster. They now have 400-500 products they bring to 8 different markets, sell in two stores, serve in their café on Main Street and make available across the United States through their online store. They have also added a smok

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