Running the one-man marketing show A whopping nine people showed up to the first meeting. Fast forward to today, when, as the largest independent startup community, the company has assisted millions of entrepreneurs and nurtured startup ecosystems in 98 countries. Startup Grind connects and inspires 1,000,000 in over 200 cities through its monthly events and has hosted 5,000 fireside chats to date.That’s a lot of tickets—and those tickets don’t sell themselves. Cue John Frye. He’s the one-man show behind Startup Grind’s marketing, which means he’s in charge of managing every single one of their customer acquisition channels. Talk about having a lot on your plate. John lacked a clear way to plan and execute on all the many different channels; as a result, instead of being able to identify

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