rotella road show 1 of 2 Client: Shell Oil – Rotella brand • National mobile tour to major truck, construction, agriculture trade shows along with distributor visits • 53’ trailer with displays to immerse visitor in the experience of a premium lubricant • Double slide out trailer with hands on displays, kiosk and touch screens • 62 events, 211 event days Strategy Employ mobile tour to educate Shell key influencers (consumers & dis

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