“Smart Email helped us to strengthen ties with our customers.” Rossignol CASE STUDY: www.smartfocus.com SMARTFOCUS CASE STUDY: ROSSIGNOLChallenges • T o get R os signol pr oducts t es t ed on sit e • T o c ollect qualified c ontacts • T o boos t cus t omer engagement with the R os signol br and via email mark eting campaigns Benefits • High open r a t es f or mes sages sent • Cus t omer base r et ention • Impr o v ed cus t omer i

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