Rooms to Go
Rooms to Go
3 Pages® CASE STUDY Rooms to Go Personalizes the Furniture Buying Experience Industry Retail Challenge Responding to changing customer expectations in the retail furniture business Results • Accelerated sales growth by 30% as a result of helping customers visualize a complete range of products and complementary accessories • Improved efficiency of SKU management by 20% • Gained ability to launch real- time promotional campaigns in response to market demands Products Rocket ® UniVerse Application Mobile furniture customization tool Company Headquartered in Seffner, Florida, Rooms to Go (RTG) is the largest independent furniture retailer in the United States, with more than 130 stores and 7,000 employees. Rooms to Go pioneered the concept of displaying and packaging furniture in co
