Case Study

Rogers Alerts Attracts Mobile Users With Location-Based Offers

Rogers Alerts Attracts Mobile Users With Location-Based Offers

Pages 10 Pages

FROM TO Clicks BRicks ROGERS ALERTS ATTRACTS MOBILE USERS WITH LOCATION-BASED OFFERSRogers Media worked with Placecast to launch Rogers Alerts: an opt-in, location-based mobile marketing solution to allow brands and retailers to reach wireless customers in real-time, with marketing messages tailored to their location, and their given preferences. Rogers is the first carrier to offer large-scale, location-based mobile marketing in Canada.

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