REDWOOD CITY, CA Hot Performer Programmatic marketing firm relies on Crestron technology Programmatic marketing is an extremely competitive business. Although you may not realize it, many of the banner ads you see on your favorite social media, news, and shopping sites are served to you via an instantaneous, user-by-user bidding process. Based on millions of data points, including your demographics, browsing history, and shopping history, advertisers evaluate how likely you are to click through an ad and purchase their product. If they believe you are a good prospect, they can afford to bid more than their competitors to serve you a specific ad. What makes the process so competitive is the fact that, typically, this all takes place in less than a tenth of a second. The effecti

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