Case Study

Robinson’s Brewery improves sales

Robinson’s Brewery improves sales

In the past few years, as the pub industry has suffered a well publicised downturn in fortune, it has become essential for brewery companies such as Frederic Robinson Ltd to understand changes in performance across the estate. In the tough, highly-competitive freehouse market, licensees are tempted to buy from wholesalers. Success therefore demands a detailed assessment of the trends in purchasing behaviour and the mix of services and products de

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