Case Study

R.O. Whitesell and Associates

R.O. Whitesell and Associates

R.O. Whitesell and Associates In 1945, Robert Whitesell left his position as Chief Engineer at P .R. Mallory and Company, having developed key electronic innovations for the allied war effort. His work had been so critical, in fact, that the army denied his attempt to enlist, insisting that his work was too crucial to interrupt. On January 2, 1946, he started R.O. Whitesell & Associates, a manufacturer’s representative company providing sales expertise and marketing support for the burgeoning electronics industry. Mr. Whitesell’s vision lives on today in the company that still bears his name and continues to represent electronics manufacturers in the heart of North America. Phenomenal growth that continues today When Mr. Whitesell started his company, it was a one-man operation in his gara

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