The Community: This adaptive re-use project offers apartments, townhomes and retail space in downtown Richmond, VA. Overlooking the Kanawha Canal and James River in Richmond's historic Tobacco Row, the former warehouses and factories were converted into loft apartments, townhomes and office space. The units feature soaring ceilings, huge windows and exposed brick and wooden beams. Marketing Objective: Prospective tenants are interested in downtown living but this location was previously industrial so there is a need to "introduce" the neighborhood. The complex offers a unique urban/historical blend in terms of architecture, amenities and location. SalesTouch focuses on introducing the prospect to the neighborhood and the project's unique amenities. Forest City developed a 5/5/5 c

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