River Island makes move to integrated IP approach

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With over 60 years of fashion retailing experience, River Island is one of the most well-known and loved brands on the UK High Street. Renowned for its stylish, affordable fashion, its customers can always rely on River Island for great going-out looks and occasion wear. It prides itself on being the perfect store to pick up everything for a brand new head-to-toe look. Almost all of its products are designed in-house and, with one of the la

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Case Study River Island

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White Paper BARC Score Integrated Planning & Analytics (IP&A)

Case Study River Island

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River Island makes move to integrated IP approach

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