This case study explains how Riteway and BeaconUnited transformed sales analytics after outgrowing Excel and static reporting. Analysts were spending most of their time wrangling Nielsen and point-of-sale data instead of generating insights. After evaluating more than 50 BI tools, the organization selected Spotfire for its interactive visualizations, geospatial analytics, and predictive capabilities. Spotfire enabled self-service analysis for sales teams, reduced time to insight by 10x, and achieved 100% adoption across the organization. The platform helped Riteway strengthen retailer relationships, accelerate category analysis, and achieve full ROI within one year while driving measurable business growth.

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