Jefferson Center for Mental Health is a non-profit community mental health center that has served the Colorado communities since 1958. Their mission is to promote great mental health and provide exceptional mental health services for individuals with emotional problems and/or severe mental health issues. The Challenge When iCIMS first met the recruiters at Jefferson Center, one of their biggest pain points was their inability to connect and engage with candidates, both passive and active. Recruiters struggled to nurture candidates in a way that highlighted how great of a place Jefferson Center was to work – and what job opportunities were available for the taking (for the right candidate, of course). “Our applicant tracking system (ATS) didn’t have the means to capture passive

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