1 Some classics don’t change. Australian surf wear brand Rip Curl still makes its iconic wetsuits in-house, to its own design. Yet its market is in flux, with local surf shops around the world being replaced by flagship stores, and ecommerce huge at the distribution level. Taking its enterprise architecture to the cloud in a progressive journey supported by Infor, Rip Curl is forging a competitive edge with a clear-sighted future focus on integrating global supply chain and business processes to open valuable economies of scale. HEADQUARTERS Torquay, Victoria, Australia OPERATING REVENUE AU $500M INDUSTRY Fashion EMPLOYEES 3,000+ INFOR PRODUCT Infor® CloudSuite Fashion WEB SITE www.ripcurl.com.au Rip Curl stays ahead of the wave with Infor CloudSuite “Infor CloudSuite give us the

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