Case Study

Riot Takes the Riftwalk Experience on the Road Across the U.S. and Canada

Riot Takes the Riftwalk Experience on the Road Across the U.S. and Canada

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Case Study Riot Takes the Riftwalk Experience on the Road Across the U.S. and Canada The Riftwalk Experience Riot asked The Trade Group to create a fun, interactive experience that would serve as a big “Thank You!” to the community of fans who support and play Riot’s flagship game League of Legends (LoL). On average, 67 million people play LoL every month. The Riftwalk experience originated at PAX East in 2016 in a separate space outside of

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