Rich Push Notifications to Further Engage Sports News App Users Marketing Director of Europe As sports fans are quite sensitive about their teams, we have targeted users according to their preferences. Rich push notifications enabled us to increase mobile engagement remarkably, something we’ve been trying to achieve for a long time. We’re looking forward to explore new ways we can increase engagement and provide users with the best experiences possible.The app is an extension for a well-known sports TV channel and it is home to more than 1.7M users every month. Users download the app to follow sports news and game scorings live. About The app usually had a flood of users logging in when an important game is taking place, but on a regular day a limited number of users lo

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