Case Study
Revolution in Suburbia
Revolution in Suburbia HOW TRACKING TIME CAN INCREASE PROFITS Suburbia Advertising, (www.suburbiaadvertising.com) a full-service design, advertising and multimedia company with offices in Vancouver and Victoria, Canada, has used FunctionFox, a web-based system, for several years now. DROPPING CLIENTS TO MAKE MORE MONEY Suburbia Advertising had used the web-based system for a year, to record time and expenses and help plan workflow and production. When they analyzed the data they'd collected over the year, they discovered that a full 80% of their time had been spent on clients that brought in only 20% of their revenue. "We were shocked," says Virginia Boggie, Partner at Suburbia Advertising. "We had no idea we were spending so much time on work we couldn't bill – and shortchanging our profi