CLIENT BACKGROUND The US-based company, one of the largest home appliance OEMs in the world, manufactures and distributes a wide range of home appliances such as dishwashers, mixers, refrigerators, and other portable appliances. It operates in more than 170 countries, including in Latin America, Asia and Europe. INDUSTR Y LANDSCAPE In order to stay competitive in the home appliances industry, companies need to keep introducing new produc

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