RingCentral provides cloud-based communications solutions for more than 300,000 businesses. With BirdEye, RingCentral collect thousands of new customer reviews on affiliate third-party sites and leveraged this feedback for SEM and SEO to gain a competitive edge that accelerated lead generation and conversion. Founded in 1999 BirdEye client since 2014 www.ringcentral.com Company Snapshot In order to earn a top spot in search results, RingCentral needed to boost ratings to rank high in a fiercely competitive market. Challenge Review marketing and 5-star ratings drive customer acquisitionWith BirdEye, RingCentral collected thousands of new reviews on crucial affiliate third-party sites, leveraged positive feedback for powerful SEM, and displayed their best reviews on their SEO-opt

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