Revealing India’s best kept secret. Adobe Customer Story SOLUTION RESULTS Adobe Marketing Cloud including Adobe Experience Manager, Livefyre, and Target Adobe Analytics Odisha Tourism enhances the state’s tourism appeal and stakeholder experience through an immersive website developed using Adobe Experience Manager. 117% RISE IN UNIQUE VISITORS on the revamped Odisha Tourism website 255% INCREASE IN AVERAGE TIME ON PAGE from 1.5 minutes to 5 minutes, driven by page-specic visitor analytics EXPONENTIALLY IMPROVED SPEED AND RESPONSIVENESS across both web and mobile platforms SPIKE IN ATTENTION FROM INTERNATIONAL TRAVEL COMMUNITY, building the Odisha brand across the globe Vishal Kumar Dev, Commissioner-cum-Secretary, Department of Tourism, Govt. of Odisha “e traction aained by sports

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