Sign up ? Sign up ? Rethinking Data Governance Harnessing data at scale in the new era of product analyticsTable of Contents Introduction 3 What is data governance? 4 Twin pillars of analytics success 5 Cracks in the manual tracking facade 6 A new approach to data governance: precision without limits 7 The lifecycle of a digital event 9 Conclusion 12 2 © 2022 Heap Inc. | heap.io RETHINKING DATA GOVERNANCEIntroduction Data governance for the new era. Data governance doesn’t get nearly enough love. Sure, everyone’s polite to its face. But behind its back, the gossip begins. It’s seen as esoteric. Overly technical. Theoretical. “That thing that IT cares about. ” “That thing that gets tacked onto the end of RFPs. ” “Why did it even get invited to the party in the first p

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