Case Study

Retail Supply Chain

Retail Supply Chain

Pages 2 Pages

www.alexanderproudfoot.com Objective and vision The CEO of Eletrozema, one of the largest department store chains in Brazil, wanted to expand his network of 450+ stores and a lone distribution center. He felt the only way to manage the anticipated growth of 60 – 80 stores a year plus two future distribution centers was to improve operations. Specifically, he wanted to develop a standard “school of logistics” across the entire supply chain

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