The challenge One of the ways in which Alzheimer’s Society helps those affected by dementia is to provide support for caregivers. A key component of this support is a range of literature containing advice and information about caring for individuals with dementia. Similar to other content producers, the Alzheimer’s Society seeks to make the literature as valuable as possible for carers. In order to better understand the carer needs, they wanted to contact them directly to ask what information they feel is most important in either their ongoing role or for the benefit of those who are completely new to the experience. The solution The Alzheimer’s Society designed a survey using FocusVision Decipher’s highly-intuitive survey builder and applied their own brand theme so members co

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