RENOWN HEAL TH: Design of improved experience boosts engagement with seniors Accenture helped Renown Health focus on personalized customer-experience quality in the 65-plus market, which fueled enrollment gains in Medicare Advantage and Senior Care Plus programs. Summary Senior executives at Renown Health and its insurance arm Hometown Health, both based in Reno, Nevada, wanted deeper insight into the wants and needs of a growing number of senior citizens. Each day 10,000 baby boomers in the United States turn 65, 1 and Northern Nevada is attracting a growing number of retirees. Prior to a Medicare open-enrollment period, Renown sought Accenture’s help in gaining a deeper understanding of local residents’ perceptions related to health insurance and provider preferences i

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