Case Study
Reinders enhances decision-making and sales performance with reporting and analytics
Reinders, Inc. is a family-owned distribution company established in 1866 in Elm Grove, Wisconsin, USA. Serving the commercial green industry—golf courses, municipalities, schools, parks, athletic facilities, landscapers and others—the company operates 12 stores in the Midwestern U.S. Reinders expertise within its industry is widely recognized, as demonstrated by the success of its bi-annual independent turf conference—one of the largest in the U.S, with more than 85 exhibitors and 1,500 attendees. Not surprisingly for such a long-lived company, Reinders was among the first in its industry to automate its business, implementing a broad-based distribution management system—now known as ERP SX.enterprise and marketed by Infor Global Solutions—in the early 1990s. THE NEED FOR FASTER