Reimagining and Redesigning Recruitment at the University of PortsmouthUNIVERSITY OF PORTSMOUTH CASE STUDY 2 The University of Portsmouth is a university in the UK with more than 25,000 students offering a variety of degrees for both undergraduates and postgraduates. The recruitment team has spent the last 10 years perfecting their in-person recruitment programming to appeal to incoming students across demographic lines. But when COVID hit, they were forced to shift not only their event modality, but also their mindset – with only two months to make the transition. ”We had spent a decade building an in-person recruitment programme that we were really proud of,” recalls Kate Dunstone, Postgraduate and CPD Recruitment Manager. After the pandemic arrived, “We were thrown int

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