Case Study
Reebok Headquarters - Acoustics / Vibration Project - Acentech
Reebok Headquarters - Acoustics / Vibration Project - Acentech Reebok, like the South African antelope it’s named after, moves quickly. When looking to rethink its global headquarters, Reebok decided to shift from its isolated, singular building in Canton, MA to Boston’s bustling Innovation District. With a project schedule cut by 66%, designers at Gensler worked at a breakneck speed to develop a 220,000 SF home for one of the most recognizable apparel brands in the world. Acentech’s team of acousticians worked with the architect and Reebok itself to develop a new space to call home. At this new headquarters, one will not ?nd cubicles or even a single o?ce. Reebok’s embrace of a truly collaborative o?ce experience required thoughtful acoustical design—and mental preparation for sta? moving