Overview REDPHARMA offers independent pharmacies and pharma brands effective integrated mar - keting tools to help them meet today’s chal- lenges in the pharmacy industry. REDPHARMA specializes in pharmaceutical product pro­ motion and makes that expertise available to its partners. Challenge As a data consolidation offering, REDPHARMA’s REDDATA service gathers and enriches trans- actional data from across 4000+ pharmacies, capturing all prescription and over­the­coun- ter ticket sales. This measures the return and uplift of targeted end ­customer marketing campaigns and offers. The data is processed, cleansed, and extrapolated for consumption by pharmaceutical producers, such a laborato- ries. The REDDATA analysis platform contains secure and anonymized data that is used for m

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