Case Study
Red Hat Leverages Mintigo to Identify the Highest Value Sales Leads in their Database
"Mintigo’s Predictive Lead Scoring and Data Enrichment application was implemented at Red Hat directly into Eloqua through the Oracle Marketing AppCloud. " Red Hat Leverages Mintigo to Identify the Highest Value Sales Leads in their Database Red Hat’s main goal in working with Mintigo was to increase its marketing contribution to the sales pipeline and improve overall customer acquisition rates by more than 15%. The company plans to