Realtor.com The Challenge: Let homes discover their own buyers. In keeping with their “Real Estate in Real Time” promise, Realtor.com came to Evocalize looking for help using Facebook to bring the most up-to-date listings right to buyers expressing interest in similar homes. The goal was to help Realtor.com go beyond its customer promise and best serve their customers by giving them earliest access to listings, and to reduce their fear of missing out on the home of their dreams (FOMOHD)! The Solution: Leverage CRM data and site signals to identify browsers’ needs, and proactively show similar listings to them on Facebook The Result: Turn a customer promise into incrementally profitable marketing. Not only did fewer homebuyers miss out on the home of their dreams, but another magical thing

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