Real Talk With GISA The Challenge More color. Shorter runs. Faster turnarounds. GISA recognized the demands of the transactional document market were changing. If it wanted to keep up, its traditional model of ordering preprinted stock, outsourcing promotional inserts and overprinting commercially printed shells wasn’t going to cut it anymore. The Solution GISA had always loved continuous feed due to its simplicity, but the company had to transition to a cut sheet press for more flexibility. With the Xerox ® Rialto ® 900 Inkjet Press, GISA enjoys the best of both worlds. The company has turned its print operation into a true white paper factory, replacing two cut sheet monochrome devices with the Xerox ® Rialto ® 900 Inkjet Press. GISA intends to replace a color cut s

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