Overview For modern real estate businesses, data is a competitive differentiator. Agents and brokerages need to support homebuyers’ decisions by offering information about everything from school catchment areas to neighborhood lifestyle characteristics. One firm that develops real estate websites partnered with Precisely to incorporate neighborhood, subdivision, school and demographic data into the online maps featured on the sites it provides. By giving homebuyers more detailed information, the brokerages that use this firm’s services are improving their chances of success. Business challenge Real estate is a high-stakes business, in terms of both dollar value and impact on people’s lives. Individuals’ homebuying decisions may affect their children’s educational opportuniti

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