CASE STUDY © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. G5, Inc. is a leading marketing optimization company for the real estate industry. Through its Intelligent Marketing Cloud, G5 helps customers optimize advertising and lead management to increase marketing efficiency and effectiveness. G5 works with more than 7,000 properties in the United States and Canada. Its customers are leasing companies for large apartment, senior living, and self- storage complexes. G5 employs leasing agents who follow up on leads through phone calls. Unfortunately, according to industry research from Conversica, only 38% of real estate companies can follow up on all their leads, i and G5 found that just 14% of leads—1 in 7—were productive. This low success rate resulted in

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