contact@grovo.com | (212) 924-2579 Who CASE STUDY: ReachLocal Solution Why ReachLocal is a global company headquartered in Woodland Hills, CA that provides a suite of online advertising solutions to small to medium-sized businesses. Each month, ReachLocal hires 40–45 new salespeople across the United States and Canada, and con- ducts a training event for them in Dallas. Using Grovo’s platform, ReachLocal created a training package covering the fundamentals of their training needs that they were able to administer to existing employees as well as new hires: • Fundamentals of digital advertising • PPC with Google Adwords • Social media • SEO Although many new hires have extensive backgrounds in tradi- tional advertising media such as television and print, they lack the fundam

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