REACHING WINDOWS 10 USERS WITH A NEW APP TRAVEL & HOSPITALITY CASE STUDY BUSINESS CASE To capitalize on the growing number and range of Win- dows 10 devices worldwide, the company initiated a cam- paign to be one of the first in the hospitality industry to release an app on the Windows 10 platform. The company previously had selected CapTech to develop the Windows 8.1 mobile version of their booking app. CapTech had been chosen because of its

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